Carly Magnotta

About Carly Magnotta

Hi! I\'m Carly - a creative and data-driven brand and digital marketer with a proven track record of launching global campaigns that help achieve and exceed business objectives. I thrive in fast-paced, innovative environments, surrounded by other highly motivated professionals. At present, I oversee the global brand marketing team for Stanley Black & Decker\'s STANLEY® Tools brand, and also guide the regional brand teams to ensure global alignment and consistency. My daily responsibilities center on enhancing global brand positioning by partnering with the STANLEY® General Manager, as well as teams in category, product, licensing, and global cross-functional leadership, to establish and uphold brand identity, standards, and equity.

Experience

1. Senior Brand Marketing Manager

   McCormick & Company

   Jan 2025 — Present · Hunt Valley, MD, US

   Strategic Thinking: Based on the set brand strategy and vision, seek out new ideas, taking inspiration from internal sources or external best-in-class activations, to drive engagement and relevancy for condiments brand - Creative Development: Work with external agencies and internal studio to bring to life on-brief strategies that ladder back to consumer insights and business objectives. Lead the day-to-day working relationship with the agencies to develop and execute big ideas, including copy testing, photo and video shoots, and asset development- Campaign Management: Deliver brand projects on time, on budget, and with excellence. Ensure compliance of the brand standards and maintain consistency of all communication elements across marketing-based activities- Integrated Marketing Plan Delivery: Work with media, social, public relations, digital, and studio teams to execute marketing campaigns holistically across all consumer touch points.

Education

• West Virginia University

  Minor

  2013 — 2017

• West Virginia University

  Bachelor’s Degree

  2013 — 2017

• Loyola University Maryland

  Master of Business Administration - MBA

  2023

Skills

• Philanthropy
• Research
• Instagram
• Customer Service
• Facebook
• Digital Marketing
• Time Management
• Photoshop
• Influencer Marketing
• Microsoft Office
• Email
• Twitter
• Sales
• Microsoft Excel
• Conflict Management
• Leadership
• Social Media Outreach
• Social Media
• Adobe Creative Suite
• English
• Powerpoint
• Public Speaking
• Social Media Marketing
• Communication
• Event Planning
• Social Networking
• Microsoft Word
• Organization Skills
• Public Relations