Carly Lewis

About Carly Lewis

I’m a marketing professional with 7+ years of experience in the media buying and planning field. My expertise ranges from creative planning and execution to marketing analytics and media buying. During my time with Cabela\'s, I\'ve had the opportunity to be a part of the retail advertising, creative and brand teams tasked to develop targeted and integrated media plans with an $80MM annual advertising budget. I have in-depth experience buying and planning all traditional mediums, including broadcast, print and out-of home. From my time with Novus and Vericast/RRD, I’ve gained experience digging into data, creating structured deliverables and presenting hidden gems that drive incremental sales for clients.I would love the opportunity to hear your story and share more of mine. Feel free to reach out any time!

Experience

1. Sr Insights & Strategy Specialist

   RRD

   Jul 2024 — Present

   As a senior strategist, my role is to guide clients to think strategically ultimately to solve grow incrementally and solve challenges along the way. I\'m tasked with uncovering insights and providing recommendations from a wide view, understanding future scope and building upon those to extract learnings that compound over time.

Education

• Michigan State University

  Bachelor of Arts, Advertising

  2007 — 2010

• The Art Institute of Pittsburgh-Online Division

  Certification, Studio Photography

  2013 — 2014

Skills

• Media Buying
• Copywriting
• Public Relations
• Direct Marketing
• Marketing Communications
• Facebook
• Integrated Marketing
• New Media
• Direct Mail
• Brand Development
• Media Planning
• Corporate Branding
• Social Media Marketing
• Marketing Research
• Brand Management
• Marketing Strategy
• Advertising
• Retail Marketing
• Social Media
• Advertising Sales