Carly Hodes

About Carly Hodes

Dynamic marketing executive experienced in launching and scaling B2B2C health technologies. Proven track record of driving significant growth through strategic insights, data-driven decisions, innovative campaigns, cross-functional partnership and team leadership.I have successfully grown markets for various products and services in the healthcare industry, including SaaS software, pharmaceuticals, medical devices, biotechnology, and healthcare services. I have experience marketing to diverse audiences, such as businesses, employers, health plans, hospitals, physicians, patients, and consumers. My strengths include conducting market intelligence, creating compelling content and processes, and simplifying complex concepts into strong messages. Three values guide my work: understanding and delighting the customer, using data to drive decisions, and experimenting, learning, and iterating.

Experience

1. VP of Marketing

   Journey Clinical

   Apr 2025 — Present

   Leading growth and marketing to expand access to virtual mental health care through collaborative care models that power clinician innovation.• Lead marketing strategy across product marketing, growth marketing, and brand to drive revenue growth, improve patient access, and support clinician success.• Own positioning, messaging, and go-to-market (GTM) strategy for new services and market expansion initiatives.• Build and scale demand generation programs across paid media, organic, email marketing, and partnership channels, optimizing CAC and growing qualified lead volume.• Oversee development of sales enablement tools, content strategy, and lifecycle marketing campaigns to support customer acquisition and retention.• Implement marketing analytics, CRM, and automation systems to measure impact, optimize campaigns, and drive decision-making.

Education

• Cornell Johnson Graduate School of Management

  Master of Business Administration (MBA), Marketing

  2012 — 2015

• Cornell University

  BA, Arts and Sciences

Skills

• Higher Education
• Audio Engineering
• Research
• Smo
• Press Releases
• Market Research
• Editing
• Blogging
• Audio Post Production
• Strategy
• Indesign
• Science Journalism
• Writing
• Science Communication
• Integrated Marketing
• Teaching Writing
• Marketing Communications
• Management
• Newsletters
• Video Editing
• Teaching/Mentoring
• Graphic Design
• Public Relations
• Internal Communications
• Alumni Relations
• Illustration
• Journalism
• Image Editing
• Product Launch
• Photography
• Project Management
• Adobe Creative Suite
• Storytelling
• Feature Articles
• Marketing
• Copy Editing
• Nonprofit Organizations
• Interviewing
• Social Media
• Leadership