Carly Hertica
Associate Director of Communications @Bard College
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WORK HISTORY
Associate Director of Communications @Bard College
EDUCATION
Manhattan University
Bachelors, Corporate Communications/Marketing
SKILLS
ABOUT CARLY HERTICA
I am a mission-driven communications leader with over a decade of experience advancing fundraising, alumni engagement, and brand storytelling for nonprofit and higher education institutions. My work empowers donor communities, strengthens institutional identity, and drives philanthropic support through strategic messaging, digital innovation, and data-informed campaigns.Currently, I serve as Associate Director of Communications in the Office of Development and Alumni/ae Affairs at Bard College. In this role, I lead the communications strategy for all fundraising and alumni initiatives, manage cross-platform content creation, and serve as the strategic communications liaison for key programs such as the Bard College Fund and planned giving. I also mentor junior team members and partner with campus-wide stakeholders to ensure alignment with Bard’s institutional goals.🧠Key Strengths: • Strategic Communications Planning• Fundraising Campaigns & Donor Engagement• Cross-Channel Content Development (email, social, print, video)• Website Management & SEO• Analytics, CRM, and Audience Segmentation• Team Leadership & MentorshipI thrive at the intersection of creativity and strategy, and I’m passionate about using storytelling to build meaningful connections between people and the causes they care about.
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