Carly Beetsch
SVP, Group Brand Strategy Director @Colle McVoy
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WORK HISTORY
SVP, Group Brand Strategy Director @Colle McVoy
Minneapolis, MN, US
Target // Store Experience MarketingRoundel, Media Designed by Target // AORHaribo // Creative Activations and Social AORLa-Z-Boy // Brand Strategy and Identity, Earned CreativeGoddard Early Childhood Development // Brand Strategy and Creative AORUS Bank // In-Branch Merchandizing Crystal Farms Dairy // Creative AORThe Minnesota Star Tribune // Brand Strategy and Identity
EDUCATION
Hamline University
Bachelor of Arts, Communication Studies
SKILLS
ABOUT CARLY BEETSCH
I create bridges; between data and emotion, brand and behavior, vision and execution. From provocative narratives to modular frameworks, I build clarity where others see clutter. My value is helping teams move faster, think deeper, and make braver decisions in a world where differentiation isn’t optional — it’s survival.I bring a strategist’s edge with a builder’s mindset — turning ambiguity into clarity, insight into traction, and brand ideas into systems that actually moveBrand Architecture & Story FramingCultural Translation and Contextual IntelligenceBrand World BuildingInsight-Led Creative StrategyLeadership Through Clarity and Momentum
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