Carly Upchurch
State Manager -ga @Geloso Beverage Group
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WORK HISTORY
State Manager -ga @Geloso Beverage Group
Tbilisi, GE
Distributor relationship and performance management *Work as the primary contact for the Geloso Beverage Group working with distributor partners to build brands, sell and maximize distribution, coordinate programs across on premise, off premise, chain, Regional and National accounts.*Responsible for assigning and monitoring volume goals with distributor; develop and agree to appropriate KPIs with distributors; monitor results; ensure retail pricing is consistent with brand strategies, develop and implement innovation programs, maximize brand exposure through trade and promotional events.*Drive customer and solution based selling with Distributors *Accountable for volume, profit, and share performance at assigned distributor *Collaboratively develop retail execution standards and ensure distributor compliance with defined Geloso Beverage Group sales standards*Direct and collaborate with assigned distributors on development of the annual distributor business plan *Maximize price promotion strategy and activity *Regular in-market work to evaluate effectiveness of plan implementation as well as in identifying retail volume/profit opportunities
EDUCATION
Georgia State University
BA, Sociology
SKILLS
ABOUT CARLY UPCHURCH
With nearly a decade spearheading brand and sales initiatives at Geloso Beverage Group, my expertise lies in nurturing distributor partnerships and steering market growth strategies. Our team has successfully implemented innovative sales programs, ensuring brand consistency and exposure through dynamic trade events and promotions. At Geloso, we\'ve fostered a customer-centric approach, tailoring solutions that drive volume, profit, and market share. My role as State Manager has been pivotal in developing key performance indicators with our distributors, monitoring results, and championing a solution-based selling ethos that resonates across on-premise and off-premise channels.
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