Carly Shires
Associate Director of Consumer Marketing | Beauty, Aesthetics & Wellness | Consumer Growth, Social, Creator & eCommerce Strategy
- Role
- Associate Director, Consumer Marketing at Xtressé
- Location
- Huntington Beach, CA, US
- LinkedIn followers
- 500 followers
About Carly Shires
Strategic and creative social media and influencer marketing leader with 13 years of experience growing brands, communities, and revenue across both consumer and business audiences. I’ve led high-impact strategies across platforms like TikTok, Instagram, Facebook, Pinterest, LinkedIn, and YouTube.My approach blends data-driven decision-making with trend fluency and creative execution. I excel at building and mentoring high-performing teams, launching campaigns from the ground up, and collaborating cross-functionally to align content with business goals.I’m passionate about turning strategy into storytelling and engagement into growth—and I’m always looking to help brands show up with clarity, consistency, and purpose.
Experience
Associate Director, Consumer Marketing
Nov 2025 — Present · Irvine, CA, US
Education
UC San Diego
Bachelor of Arts (B.A.), Communication, General
2008 — 2012
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