Carly Novick
Marketing Manager | Strategic Proposals, Presentations, Business Development, Social Media, CRM
- Role
- Marketing Manager at North Point Builders
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Carly Novick
Passionate marketer with a unique blend of strategic and analytical thinking coupled with…
Experience
Marketing Manager
Jan 2023 — Present
Provide marketing leadership while collaborating with cross-functional teams, including architects, engineers and contractors, to create compelling marketing collateral, such as brochures, presentations and digital content, effectively promoting construction services and capabilities, as well as creating strategic proposal and presentation packages to win work and increase company profits • Managed and maintained the company’s online presence, including updating website content and creating strategic content for social media, resulting in increased traffic and engagement by 30+%• Conducted market research and analysis to identify target markets, emerging trends, and competitive landscapes, providing valuable insights for informed go/no-go decision-making and strategic planning• Planned and organized company-wide and industry events to generate networking opportunities, facilitate sales efforts, and promote brand image • Coordinated and attended industry trade shows, conferences and networking events, representing the company and establishing key partnerships with clients, resulting in an increase in qualified leads• Implemented and managed customer relationship management (CRM) software, optimizing lead tracking • Implemented a company-wide branding initiative, increasing brand visibility and consistency across marketing materials, internal and external documentation, as well as a consistent purchasing program for apparel and other branded items, promoting a strong brand image• Successfully planned, organized, and coordinated industry events for 100+ attendees• Led internal communications including the development of a company-wide newsletter
Education
Towson University
Bachelor's degree, Marketing and Economics
2014 — 2018
Skills
- Social Media
- Marketing Analytics
- Compliance Management
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
- Microsoft Project
- Microsoft Publisher
- Adobe Photoshop
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