Carly Rogers

WORK HISTORY

EDUCATION

ABOUT CARLY ROGERS

I am a VP of Brand Marketing and brand leader with 15+ years of experience building global beauty, health & wellness, and CPG brands across prestige, masstige, and clean beauty. I specialize in brand strategy, integrated marketing, omni-channel growth, and P&L management, with a proven track record of scaling DTC, retail, and professional channels.Currently VP of Brand Marketing at Fur, I lead omni-channel marketing and creative across DTC, ULTA Beauty, Amazon, and professional distribution, overseeing brand strategy, creative, customer marketing, and go-to-market planning. My role includes driving innovation pipelines, managing cross-functional teams, and delivering profitable growth across both owned and wholesale channels.Previously at Vegamour, I directed integrated marketing campaigns and brand storytelling that fueled DTC and Sephora growth. I led the Sephora launch of GRO Hair Serum, which became the #1 ranked hair serum at Sephora, cementing Vegamour’s position as a leader in the hair wellness category. I owned the go-to-market process, led consumer insights, and took on responsibility for product marketing.At Dermalogica (Unilever Prestige), I reinvented the Gen Z sub-brand Clear Start, leading a full repositioning, brand identity refresh, and 360° growth strategy that transformed it into the fastest-growing segment globally. I also partnered with retailers, global distributors and subsidiaries to expand reach and increase brand visibility worldwide.I bring deep experience leading brand transformations, building global marketing organizations, and delivering measurable growth across consumer, retail, and digital channels.Core expertise: VP Marketing, Brand Strategy, Integrated Marketing, Omni-Channel Marketing, Global Brand Management, Go-to-Market Strategy, Innovation Pipeline, Product Launch, Retail Marketing, E-commerce Growth, Amazon, Sephora, ULTA, Professional Channels, Customer Insight, P&L Management, Cross-Functional Leadership.