Carly Harrison

Senior Strategist at Dentsu Creative

Role
Senior Strategist at Dentsu Creative
Location
Portland, OR, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Carly Harrison

Creative problem solver at heart with 7+ years turning cultural insights into strategic impact. I relentlessly seek to understand the world around me, with deep understanding of what\'s relevant informed by my natural curiosity (a bit of chronic onliness) and experience working for over 50 brands spanning CPG, beverages, health & wellness, fashion, sport, beauty, tech and more. I favor brands that aren’t afraid to make the world a little more interesting. Brands that challenge category and societal norms. Brands that take risks. Brands that connect deeply with people. And there’s nothing I love more than uncovering the hidden cool factor in brands others overlook. In my free time you’ll likely find me cooking something yummy or playing in the mountains with my friends.

Experience

  1. Senior Strategist

    Dentsu Creative

    Jan 2023 — Present

    Help launch Oreos most successful partnership, a limited edition Star Wars pack, by analyzing the funnel of how internet theories catch fire resulting in 5B monthly impressions and 2 Cannes Lions awards (not to mention an organic shoutout from Luke Skywalker himself)- Proactively launch and manage Future Signals, a pilot insights platform for T-Mobile, featuring bi-weekly Instagram posts on trends and brand inspiration, with plans for broader client implementation- Manage integrated marketing strategy across T-Mobile\'s entire business ecosystem, from high-level brand positioning to seasonal campaigns, lower-funnel execution, and rewards program- Establish strategic direction for Clorox brands including Brita, Kingsford, and Fresh Step by collaborating with clients via vision workshop sessions.

Education

  • James Madison University

    Bachelor of Business Administration (BBA), Marketing

    2012 — 2016

  • Downingtown East High School

    High School Diploma

    2008 — 2012

  • VCU Brandcenter

    Master’s Degree

    2016 — 2018

Skills

  • Microsoft Excel
  • Microsoft Word
  • Teamwork
  • Microsoft Office
  • Powerpoint
  • Social Media
  • Customer Service
  • Public Speaking
  • Marketing
  • Social Media Marketing
  • English
  • Photoshop
  • Microsoft Powerpoint

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Carly Harrison — Senior Strategist at Dentsu Creative in Portland, OR, US | Unifers