Carly Grieff
Public Relations Manager @Michelin
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WORK HISTORY
Public Relations Manager @Michelin
Greenville, SC, US
responsible for North America\'s media relations to promote and protect Michelin Lifestyle\'s (the MICHELIN Guide, Licensing, etc.) reputation in alignment with the company\'s global communication strategy.*build and maintain strong relationships with key journalists, manage media engagements and advise senior leadership on messaging and communication strategies.*develop press materials, coordinate spokesperson media training and oversee interviews and press events, including MICHELIN Guide ceremonies, press trips and press conferences.*monitor media trends to anticipate risks and manage crisis communication when needed.*collaborate with international network of press officers and partner with agencies to ensure consistent, high-quality public relations efforts.
EDUCATION
CIMBA
Undergraduate Study Abroad Program, Business and Communications
Furman University
Bachelor of Arts (B.A.), Communication Studies
Barron Collier High School
High School
SKILLS
ABOUT CARLY GRIEFF
As a Public Relations Manager for Michelin, my goal is to help my stakeholders drive engagement with target audiences through earned media tactics to promote and protect our brand. After graduating from Furman University in 2014 with a B.A. in Communication Studies, I began my career at a global PR agency in New York City, supporting earned media efforts for Fortune 500 clients including Eli Lilly, Honeywell, Verizon, and Ericsson. Throughout my time supporting media relations for these brands, I secured top-tier placements in key business and trade publications including CNN, Quartz, and Forbes.A few years later, I decided to relocate back down south to Greenville, SC where I took a position with an advertising agency. During my time in advertising, I served as a key account lead for Verizon, managing the content development for their B2B social media accounts. I also had the opportunity to run Denny’s social media accounts alongside a stellar creative team, producing whimsical brand activations and real-time social content.Fast forward to today, I currently serve as a Press Officer on Michelin\'s external communications team supporting the Lifestyle business unit, which includes The MICHELIN Guide, Licensing Products, and more. When I’m not working, I can be found at a hot yoga class, walking my dog on the Swamp Rabbit trail, reading the latest best-seller, or perfecting my chocolate chip cookie recipe.
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