Carly Dibrino

Associate Marketing Analyst @Live Oak Bank

Wilmington, NC, US

Execute marketing strategies that drive leads and brand awareness through advertising and promotional activities- Generate ideas for new advertising campaigns, product launches, and marketing initiatives through support and collaboration with team members- Meet with appropriate sales or marketing team members to discuss communication needs or participate as a member of the marketing team- Assist the sales and marketing team with communications and advertising materials to effectively represent Live Oak’s products and services to customers, prospects, and business partners- Draw out key business insights and provide actionable recommendations- Manage inbound requests from internal customers across the bank and collaborate with appropriate team members to complete the request(s)- Manage creative production, receipt, and distribution. Ensure compliance with the Advertising and Marketing Policy is maintained- Work closely with the digital marketing team to receive feedback on the ROI of the programs and marketing KPIs such as leads, conversion rates, website traffic, and social media engagement- Receive and execute work assignments received from Marketing Analyst or Senior Marketing Analysts- Review literature in the assigned marketing project, and previous marketing materials used in the assignment area and research and gather information from competitive companies in the field- Develop draft advertising content and concepts and present them to your marketing manager for review and approval.

University of North Carolina Wilmington

Bachelor of Science - BS, Marketing and Digital Arts