Carly Allen

Senior Program Specialist @Shift Digital

Laguna Beach, CA, US

Client facing role responsible for managing day-to-day business, operations, reporting, and enhancements of digital marketing programs for Kia USA in alignment with the OEM\'s national strategy. Responsible for presenting, planning, and launching all new programs as well as ongoing management of current programs. • Experience with managing T3 digital programs including; digital retailing, equity and data mining, messaging, trade-in, reputation and social media management. • Vendor management, including but not limited to: day-to-day communication, SOWs, compliance, technical integration, billing, distribution of of program marketing materials, performance reviews and weekly status meetings. Manages 24+ vendor relationships. • Presents weekly in-person to OEM retail marketing management using PowerPoint. • Serves as the primary point of contact between Kia USA and both internal and external stakeholders. • Develop monthly and quarterly program reporting. Experience in leveraging Excel to manipulate large data sets and deliver actionable KPI reports to drive program improvements. • Drives continuous program enhancements by collaborating closely with cross-functional teams, executive stakeholders, and third-party partners.

California State University, Fullerton

Bachelor's degree