Carl L.
Sector Marketing Analyst at Shell | Strategic Problem Solver | Digital Marketing and Analytics
- Role
- Sector Marketing Analyst at Shell
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Carl L.
I am a performance-driven digital marketing strategist operating at the intersection of…
Experience
Sector Marketing Analyst
Feb 2025 — Present · Houston, TX, US
Launched Go-To-Market strategy for industrial lubricants, reaching over accounts and delivering a 0.07% CTR, achieving over twice the industry average• Redesigned North America metal can sector strategy, optimizing customer value propositions and product portfolio to identify 8% cost savings and 15% market share expansion• Analyzed cross-regional marketing data for Shell’s Global Lubricants marketing team, uncovering a 6.5% spend reduction across 12 products and 5.7% revenue growth opportunities in North America
Education
Texas A&M University
Bachelor of Business Administration - BBA, Marketing
2019 — 2023
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