Katherine Carlton

Senior Manager Integrated Marketing @Petco

San Diego, US

Lead the strategic development and execution of integrated marketing campaigns to drive awareness, engagement, and bookings for Petco’s Service offerings across in-store and digital channels.Own the end-to-end marketing planning process, including development of annual strategy, integrated campaign roadmaps, and management of multi-million-dollar media and production budgets.Translate customer insights, business performance metrics, and competitive intelligence into differentiated positioning and compelling messaging.Orchestrate cross-functional collaboration with internal stakeholders and external agencies to ensure alignment and flawless execution across media, email, digital, and in-store signage.Provide strategic creative direction aligned with briefs, offering clear, actionable feedback that drives performance and elevates brand standards.Act as a change agent and collaborative leader, influencing cross-functional teams while fostering a culture of accountability, innovation, and continuous improvement.Monitor and optimize marketing initiatives based on KPIs and customer feedback to maximize business impact and ROI.Balance multiple high-priority projects simultaneously in a fast-paced environment, ensuring timely delivery and alignment with business goals.Key Achievements:Drove significant growth in customer engagement and service bookings through improved campaign performance and integrated marketing alignment.Implemented enhanced budget tracking and reconciliation processes to ensure fiscal discipline and forecasting accuracy.Elevated Petco’s in-store marketing experience through targeted creative that resonated with pet parents and increased foot traffic.

California Lutheran University

Marketing/Communications, Marketing/Marketing Management, General