Carlton Smith
Senior Content & eCommerce Marketing Manager
- Role
- Senior Content & Ecommerce Marketing Manager at Oakstone Cme
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
Experience
Senior Content & Ecommerce Marketing Manager
Jun 2025 — Present · Atlanta, GA, US
At Oakstone CME, I lead e-commerce and digital content strategy to drive growth across a diverse portfolio of online medical education products. My role spans the intersection of content marketing, performance media, SEO, and customer experience optimization—connecting healthcare professionals with high-value CME in ways that are mobile-first, insight-driven, and revenue-focused. Growth & Revenue:I develop and execute comprehensive e-commerce strategies that drive YOY website revenue growth. I optimize the digital purchase journey from awareness to conversion and post-purchase engagement, with a strong focus on measurable results. Search Optimization:I manage our SEO and AEO efforts to ensure top visibility in both traditional and AI-powered search. From structured data and schema markup to content architecture and metadata, I work to ensure our sites are always discoverable, fast, and medically relevant.🧠 Content Leadership:I champion content that builds brand authority and drives demand—whether it’s physician-led audio series, board review landing pages, specialty-focused blogs, or evergreen CME guides. I bridge content and commerce to maximize conversion. Platform & Ops Oversight:I lead the development of the eCommerce roadmap—including UI/UX improvements, product page optimization, and campaign tagging—working cross-functionally with creative, IT, and customer service to enhance operational efficiency and customer satisfaction. Data-Driven Decision Making:From GA4 to UTM frameworks, I build the dashboards and reporting systems that illuminate what’s working and what’s not—enabling agile, informed marketing pivots. Cross-Channel Campaigns:I collaborate on integrated campaigns across paid search, email, affiliate, social, and direct mail. I work closely with internal stakeholders and external vendors to ensure every touchpoint drives engagement and conversion.
Education
The University of Alabama
Bachelor of Arts - BA, English Language and Literature/Letters
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