Carlton Reece

About Carlton Reece

As a transformational business and operations strategic leader with over 20 years of experience driving and owning revenue growth through the seamless integration of B2B and B2C strategies. My expertise lies in leading cross-company strategy and building scalable systems that align sales, marketing, and product initiatives with overarching corporate goals to ensure high-performance operations. Operating at an executive scale, I offer a distinguished record as an expert market builder with specializations in growth strategy, revenue operations, and cross-functional leadership who has spearheaded go-to-market strategies and transformational programs, generating over $1 billion in revenue. Currently, serving as the Vice President of Marketing at Purple Communications, I take immense pride in partnering with senior leadership and C-suite executives to shape company positioning and define long-term growth roadmaps. I own and drive top-line revenue growth through strategic marketing and channel partnership initiatives. I am deeply passionate about organizational transformation and the development of high-performing teams while fostering a culture of accountability and excellence through mentorship. I would welcome the opportunity to discuss how my background in revenue acceleration and operational strategy can support your organization’s goals. I can be reached directly through my profile or via email at c••••••••@gmail.com. Expertise: Enterprise Growth Strategy & Revenue Acceleration, Go-To-Market Strategy & Execution, Demand Generation & Pipeline Management, Strategic Marketing & Brand Positioning, Funnel Optimization & Lifecycle Ownership, Revenue Operations & Sales Enablement Support, Data-Driven Decision Making & Performance Analytics, Marketing Operations, Budgeting & ROI Management, Cross-functional Team leadership & Mentoring, KPI Development & Performance Management, Communication Strategies & Creative Direction, Change Management & Organizational Transformation, Sales & Marketing Campaigns, Sales, Product & Operations Alignment

Experience

1. Vice President, Marketing

   Purple Communications, Inc

   Aug 2024 — Present · Austin, TX, US

   As the Vice President of Marketing, I orchestrate cross-functional initiatives and lead cross-company strategy to align sales excellence with overarching corporate goals. I drive and own revenue growth by implementing customer-centric marketing and channel partnership strategies while partnering directly with the CEO to define our long-term growth roadmap and company positioning.Operating at an executive scale, I have constructed demand generation engines that optimize conversion rates across enterprise and direct-to-consumer segments. I also design complex measurement frameworks and attribution models to track acquisition efficiency, ensuring our high-performance operations remain data-driven and accountable. By recruiting and developing senior leadership talent, I foster a high-performing organization capable of accelerating product adoption and enhancing the overall customer experience.

Education

• Villanova University

  Applied Project Management

• University of Michigan College of Engineering

  Post Graduate, Applied Generative AI Specialization

• University of Phoenix

  Master of Business Administration (M.B.A.), Marketing/ Global Management

• Xavier University of Louisiana

  Bachelor of Science (B.S.), Marketing

• Cornell University

  Marketing Strategy

  2021

Skills

• Vendor Relations
• Consumer Psychology
• Net Promoter Score
• Strategy
• Management
• Team Building
• Operations
• Forecasting
• Pricing
• Talent Training / Development / Mentoring
• Strategic Planning & Execution
• Visual Merchandising
• Customer Satisfaction
• Cross-Functional Collaboration
• Motivational Leadership & Team Development
• Sales
• Sales Management
• Account Management
• Change Management
• Consumer Behaviour
• Brand Equity / Image Management
• Budgets / P&L Management
• Sales & Kpi Attainment
• Large Scale Project Management
• Retail
• Market Research & Analysis
• Driving Operational Effectiveness
• Merchandising
• Operations Management
• Customer Experience
• Business Process Improvement
• Sales Process
• Mobile Devices
• Leadership & Strategic Planning
• Business Analysis
• Wireless
• P&L Management
• Telecommunications
• Product Development
• Direct Sales