Carlton A. Dyce
VP - Business Development & Sales @Lawdragon
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WORK HISTORY
VP - Business Development & Sales @Lawdragon
Lawdragon is a legal media company that provides lawyers and law firms with marketing and branding services, free online news, editorial features, and content, including our well-known guides to the nation’s leading lawyers.My role as VP is to grow our customer base, further improve our customers experience and broaden our footprint. We work with firms of all types and sizes to create customized content to strengthen their brand and identity online and enhance their promotional efforts in print. We can highlight any attorney, legal professional or practice focus for a law firm in the format and style best suited to their audience. From short but insightful Q & As to in-depth interviews and roundtable discussions between multiple attorneys, our programs are extremely flexible, efficient and cost-effective, and considered at the forefront of digital marketing in the legal profession.
EDUCATION
Baruch College
BA, Marketing
Rutgers University - Camden
Six Sigma Green Belt
City Tech, CUNY
AAS, Management and Sales
University of Phoenix
MA, Organizational Management
SKILLS
ABOUT CARLTON A. DYCE
A driven, results-oriented leader with 20+ years of legal publishing experience and over 30 years of broad publishing/production and operations experience covering data collection, database management, quality assurance, product fulfillment as well as customer experience strategies. A track record of driving change, team building, and implementing projects while reducing costs. Multicultural awareness and communicates sensitively and efficiently across cultural divides. An effective leader, communicator, motivator and innovator with equal interests in customer satisfaction and employee motivation while delivering on financial and business targets. Achieved visible results: customer retention growth – 17% increase in average order size, 300% improvement in organizational responsiveness to customers. Strong qualifications in organizational management, productivity and cost management.Specialties: Change Management; Organizational Transformation; New Product Development; Overhauling Systems/Process Reengineering; Large Staff Management, Development & Mentoring; Manage P&L; Customer Experience Strategies; Maintaining Editorial Databases; Project Management; Strategic Planning
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