Carl Hensley
Public Relations Specialist @Holland America Line
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WORK HISTORY
Public Relations Specialist @Holland America Line
As a public relations specialist at Holland America Line, I plan and manage multiple press trips annually across various global regions. I also craft press releases and media pitches for cruise ship activities, new onboard food and beverage offerings, itinerary updates, milestones, and entertainment enhancements. Additionally, I collaborate on crisis communications to address conflicts in ports of call or onboard ships- Plans, manages, executes, and occasionally hosts press trips in regions like Alaska, Northern Europe, the Mediterranean, the Caribbean, Mexico, and Canada & New England- Develops and maintains strong relationships with local, regional, and national media outlets, travel journalists, food and beverage journalists, cruise industry bloggers, and travel influencers- Regularly writes press releases and media pitches for various news events, achieving national media coverage and engagement from industry bloggers- Collaborates with department leadership on crisis communications, addressing conflicts in ports of call or onboard ships- Manages and executes media events on Holland America Line ships and at home ports, generating traditional media coverage and user-generated content on social media- Assists in managing new announcements and developing strategic communications plans and media activations for upcoming partnerships and offerings- Creates media pitch letters and alerts to engage travel writers and generate stories about Holland America Line\'s offerings- Oversees corporate giving initiatives, coordinating with 501(c)(3) organizations to provide reduced-rate cruise certificates for charitable auctions- Led the search and vetting process for a nonprofit marine conservation organization to benefit from Holland America Line\'s On Deck for a Cause 5K walks- Commended by management for innovative ideas to generate media coverage and the ability to take on new tasks with ease.
EDUCATION
San Diego State University
Bachelor of Arts Degree, Journalism
SKILLS
ABOUT CARL HENSLEY
An EMMY Award-winning storyteller and influential communicator who specializes in crafting strategic, targeted content and trending stories to engage audiences, generate positive media coverage, convey complex issues and elevate brand reputation, with proven success in boosting viewership- Leverages AP style writing and editing skills, as well as social media savvy, to develop compelling messaging that aligns with corporate mission, creates buzz and sparks audience interaction- Known for cultivating strategic business, media, and community partnerships, in addition to forging internal, collaborative alliances to achieve communication goals- Self-starter who easily adapts to and thrives in fast-paced, deadline-driven environments where integrity is paramount. A respected leader committed to instilling cohesive, creative cultures
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