Carl G. Phelps

About Carl G. Phelps

I\'m a commercial strategy and revenue operations leader driving profitable growth across omnichannel retail and eCommerce marketplaces. My expertise combines commercial strategy, retail media, marketplace growth, and analytics-driven decision making. I\'m a firm believer that the best outcomes come from teams that represent diverse perspectives and backgrounds - an outlook shaped early in my life growing up with my neurodivergent Aunt, who had Down syndrome. Her expression and communication were different than most, which instilled in me a comfort with unfamiliar viewpoints and an appreciation for the value they bring. Today, that experience informs how I collaborate and lead - prioritizing respect, trust, and open dialogue to propel teams to perform at their best. Professionally, I help brands and retail partners translate complex revenue analytics and market performance signals into actionable strategies that accelerate revenue, improve margins, and unlock new opportunities. My experience includes partnering with major retailers and brands to expand omnichannel commerce, developing forecasting and pricing strategies, scaling retail media programs, and building analytics infrastructure that supports data-driven commercial decision making. I\'m interested in opportunities where commercial strategy, revenue analytics, and digital commerce intersect to drive measurable business growth. At Almo Corporation\'s Consumer division, I have led initiatives spanning retail media, omnichannel retail, ecommerce, and commercial analytics. I launched and scaled in-house retail media capabilities across major marketplaces, developed forecasting and pricing frameworks that supported revenue growth planning, and built Power BI reporting infrastructure to provide brand partners and internal teams with clear performance insight. My work bridges digital marketing, sales strategy, and commercial operations, driving profitable brand growth across major retail channels including Amazon, Walmart, Best Buy, Home Depot, & Lowe\'s. I live in Philadelphia with my wife, Katelyn, and our two sons Hugo & Beau. I enjoy family hikes and bike rides, attending, streaming, or spinning live music, and supporting the Bills and Sabres while enjoying delicious buffalo wings.(With blue cheese of course!)

Experience

1. National Account Manager

   Almo Corporation

   Apr 2026 — Present · Philadelphia, PA, US

   In this role within Almo’s Consumer division I was responsible for strategic relationships at the following accounts: Home Depot, HD Supply, Lowe’s, Lowe’s Pro Supply, and Best Buy.

Education

• Penn State Smeal College of Business

  Executive MBA, Business Administration and Management, General

• Massachusetts Institute of Technology - Sloan School of Management

  Certification Program, Digital Marketing Analytics

  2018 — 2018

• Rochester Institute of Technology - Saunders College of Business

  Bachelor of Business Administration - BBA, International Business

Skills

• Entrepreneurship
• SEO
• Strategy
• E-Commerce
• Marketing Communications
• Facebook
• Online Marketing
• Database Design
• Search Advertising
• Competitive Analysis
• Start-Ups
• Sem
• Advertising
• Small Business Marketing
• Marketing Systems
• Web Analytics
• Marketing Strategy
• Product Management
• Software Product Management
• Product Development
• B2b Marketing
• Marketing
• Google Analytics
• Web Applications
• Management
• Database Development
• Social Media Marketing
• Web Content Management
• Comparison Shopping Engines
• Copywriting
• Reporting & Analysis
• Email Marketing
• Small Business Development
• Internet Business Strategy
• Leadership
• Online Advertising
• Writing for the Web
• Link Building
• Web Marketing
• Content Marketing