Carlotta Weisbrich

About Carlotta Weisbrich

Strategic and performance-driven growth marketer with 10+ years of experience in B2B SaaS, specializing in demand generation, ABM, AI-enabled content marketing, and go-to-market strategy. Proven track record of launching scalable, data-informed programs that consistently exceed pipeline and revenue goals—even during complex transitions like M&A, spin-outs, and post-acquisition integrations. Adept at transforming under-resourced functions into revenue-generating growth engines using modern martech, AI tools and cross-functional collaboration. Currently part of Boeing’s first ever growth marketing team, tasked with building and scaling demand infrastructure, ABM campaigns, and AI-powered content systems for their aviation SaaS platform. Previously built high-performance growth engines at Vivvix—generating $22M+ in net-new pipeline and exceeding revenue targets following its spin-out from Kantar under Bain Capital—and at Q-Centrix, where I increased inbound leads by 137% and scaled the monthly pipeline to $19.6M.

Experience

1. Senior Growth Marketing Manager Digital Aviation Solutions

   Boeing

   Sep 2024 — Present

   Boeing Digital Aviation Solutions (DAS) is a leader in developing cutting-edge solutions that drive innovation and efficiency in the aerospace sector.

Education

• Loyola University Chicago

  Bachelor’s Degree, Cum Laude , Public Relations and Advertising

  2013 — 2015

Skills

• Marketing
• Teamwork
• Blogging
• Writing
• Research
• Powerpoint
• Event Planning
• Editing
• Microsoft Office
• Social Media
• Windows
• Microsoft Excel
• Time Management
• Social Networking
• Public Speaking
• Customer Service
• English
• Microsoft Word