Carlotta Pontremoli

Head of Social Media, Community & Influencer Marketing @QVC

Head of the social media office in QVC Italy- Leading and designing digital and social media brand strategies, campaigns and tools coordinating and monitoring growth, engagement, brand reputation and conversions - Managing the social team to implement the social, community and influencer strategy - Implementation and management of online brand strategy aimed at enhancing the digital customer/follower community engagement by improving advocacy and sentiment around the brand - Consolidated experience in the world of live social events and livestreaming, as well as in the implementation of a video-based social brand strategy - Managing the influencer agency (digital pr) to coordinate and implement the right influencer marketing strategy - Partner with Data and Analytics teams on program measurementto drive business impact, and with Customers Insights - Work with the QVC International team to set the strategy and framework for international with unified storytelling.