Carlotta Guerra
Brand & Content Manager @Dhl Express Italy
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WORK HISTORY
Brand & Content Manager @Dhl Express Italy
Milano, IT
EDUCATION
Alma Mater Studiorum – Università di Bologna
Degree in BUSINESS STUDIES AND ECONOMICS
SKILLS
ABOUT CARLOTTA GUERRA
Strategic Communication Leader | Corporate Identity & Public Affairs Expert in shaping and safeguarding corporate identity in complex, high-profile environments. I specialize in aligning communication strategies with long-term institutional goals, blending digital innovation with a robust approach to Public Affairs and stakeholder management. My expertise lies in designing high-impact event strategies and high-level sponsorship programs that enhance brand equity and foster strategic networking. I have a proven track record of managing multi-stakeholder projects, coordinating creative teams, and driving institutional engagement through data-backed strategies. Core Expertise: Corporate Identity, Communication and Brand Equity: defining and maintaining brand consistency across all physical and digital touchpoints. Event Strategy & Sponsorship: Designing flagship events and securing high-value partnerships to amplify institutional prestige and outreach. Public Affairs & Institutional Relations: Navigating complex networks to build lasting relationships with corporate partners, institutions, and global communities.Strategic Communication & AI: Leveraging generative AI to optimize content production and communication efficiency for international audiences. Media Relations: Managing reputation through targeted press office activities and strategic media positioning.
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