Carlos Troconis
Business Development | Value Generator | Digital Transformation |
- Role
- Tequila Trade Marketing Lead at Proximo Spirits
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Carlos Troconis
Senior executive with extensive experience in different business areas such as Sales, Marketing and Trade Marketing with proven results in value generation, sales growth and market share gain through clear strategy generation, digital innovation and strong team leadership. I am an expert in B2B and B2C business development in different markets in Latin America (Mexico, Colombia, Venezuela) by mastering several phases in Sales and Marketing (customers and consumers management, insights development, consumer campaigns, B2B development in physical and digital world and shopper communication)
Experience
Tequila Trade Marketing Lead
Feb 2024 — Present · New York, NY, US
Education
UCAB - Universidad Católica Andrés Bello
Industrial Engineer, Ingeniería industrial
1995 — 2001
University of Virginia Darden School of Business
MBA, General Management
2007 — 2009
CEU Cardenal Herrera University
Master's degree, Digital Management
2020 — 2021
Skills
- Customer Insight
- Business Strategy
- Product Management
- Shopper Marketing
- Marketing
- Business Intelligence
- Crm
- Fmcg
- Brand Management
- Competitive Analysis
- Marketing Strategy
- Market Research
- Integrated Marketing
- Sales Process
- Market Planning
- Digital Strategy
- Strategic Planning
- Trade Marketing
- Brand Development
- Segmentation
- Negotiation
- Marketing Management
- Market Analysis
- Marketing Communications
- Sales
- Team Leadership
- Strategy
- Business Development
- Digital Marketing
- Management
- Forecasting
- Advertising
- Brand Developement
- Product Development
- Business Planning
- Sales Management
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