Carlos Tornell

About Carlos Tornell

I personally wrote this, so there\'s no 3rd person BS.I’m a bilingual/bicultural Creative Director with vast experience in building brands, story telling and new business. My credo:I believe that a good idea is the most powerful asset a brand could have. With an idea a FB post becomes something you want to share. With an idea a tweet becomes a movement. An event becomes a destination. And a TV spot becomes a meme.I believe that \'Traditional\' advertising is not dead but may need CPR.I believe that awards are a consequence not an objective.I believe that the objective of advertising is not to sell a product, but to make people love a brand.I very much believe in having a life outside the workplace, because no-ones last words were ever \"I wish I\'d spent more time at the office\", and anyway, you can find great and surprising insights out there.Sometimes I believe that being a creative is as tough as being a doctor or a policeman or a clown.And I know for certain that respect is the base of any relationship, personal or business.

Experience

1. VP Creative Director

   Casanova//McCann

   May 2021 — Present · Costa Mesa, CA, US

Education

• Universidad Anáhuac

  masters, Comunication Sciences

  1987 — 1992

Skills

• Interactive Advertising
• Typography
• Creative Services
• Marketing Communications
• Logo Design
• Corporate Branding
• Experience Design
• Outdoor Advertising
• Copywriting
• Interaction Design
• Interactive Marketing
• Branding & Identity
• User Experience
• Content Strategy
• Creative Strategy
• Online Advertising
• Direct Mail
• Digital Marketing
• Television
• Brochures
• Integrated Marketing
• Brand Architecture
• Concept Development
• Direct Marketing
• Brand Development
• Strategy
• Mobile Marketing
• Team Leadership
• Creative Direction
• Advertising