Carlos Sevilla Obregon
Business Development and Partnerships @TikTok
Signup · Get unlimited contacts
WORK HISTORY
Business Development and Partnerships @TikTok
New York, NY, US
Led business development and commercial negotiation for critical data and infrastructure partnerships that currently power TikTok\'s targeting and measurement echo system- Led partner management and strategy for TikTok\'s top 2 marketing technology partners, seeing total YoY growth of over 2x- Current BD lead for all attribution, audience ingestion, and lift measurement partnerships
SKILLS
ABOUT CARLOS SEVILLA OBREGON
With over 7 years of experience in the online media industry, I am passionate about building and managing strategic partnerships that drive growth and innovation for Spotify\'s ads business. I have a strong background in data analysis, emerging media, and partner strategy, and I am always looking for new opportunities to leverage data and technology to create value for our partners and customers. I am proud to be part of Spotify\'s mission to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.As the Associate Director of Global SMB Client Partnerships, I lead a team of partner associates to develop long-term relationships with key stakeholders across the ads ecosystem, focusing on areas such as data, measurement, CTV, gaming, and creative. I also lead the partner strategy for the development of a future DR offering that encompasses measurement, omni-channel buying, attribution, and brand safety partnerships. In my previous role as the Associate Director of Data and Measurement, I led a team of 3 to manage over 30 targeting and measurement partners, negotiate renewals, streamline workflows, and establish a global ads data policy that complies with CCPA and GDPR requirements. These roles have enabled me to develop and demonstrate skills such as negotiation, communication, project management, and problem-solving.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.