Carlos Palacios
Global Marketing Leader | Product Marketing | Go-To-Market | Market Research | Marketing Strategy | Product Launch | Sales Enablement | Growth Hacker - B2B, B2B2C, SaaS, IoT, 5G, LMR, AI, RPA, RCM
- Role
- General Manager - Head of Marketing, Product, and Business Development at Applied Performance Training
- Location
- Lexington, SC, US
- LinkedIn followers
- 500 followers
About Carlos Palacios
I am a seasoned marketing leader with over 15 years of experience in B2B SaaS technology, seeking new opportunities to contribute to a customer-focused organization where I can apply my expertise, continue to grow, and help exceed strategic objectives.My mission is to bring transformative products to market by leading cross-functional teams that create alignment across product, marketing, and sales. I specialize in positioning customer-centric solutions, driving brand awareness and adoption, and simplifying complex technical challenges into clear, actionable solutions. With a proven track record of delivering measurable results, I have consistently accelerated revenue growth by crafting innovative go-to-market strategies and executing impactful marketing campaigns that fuel adoption, deepen account penetration, and expand market presence.I am passionate about building strong teams that can drive top-line revenue growth, profitability, and long-term value. I leverage my expertise in Marketing, product marketing, product management, digital transformation, marketing strategy, enablement, Account Based Marketing - ABM, cloud technology, and AI to create and launch market-leading products and solutions that solve real customer problems. I am fast learner always eager to learn new skills and technologies, and hold multiple certifications from highly reputable organizations to enhance my professional development.Additional expertise: Entrepreneurship, Healthcare, Revenue Cycle Management, Telecommunications, Utilities, Energy, Transportation, Real Estate, Machine Learning, CBRS, LTE, 5G, Critical Infrastructure, RPA, IoT, Smart Cities, LMR.
Experience
General Manager - Head of Marketing, Product, and Business Development
Jul 2023 — Present · US
At APT, we are on a mission to transform how companies deliver high value outcomes, and achieve outstanding growth.Product Management, Product Marketing, Business Development Market Research and Market Sizing Competitive Intelligence Business Intelligence Ideal Customer Profile and Segmentation Brand StrategyMessaging and Positioning Go-to-Market Sales enablement Revenue Marketing: Demand generation - Inbound / Outbound, Account-Based Marketing (ABM) Marketing Strategy and Budgeting Voice of the Customer, Customer AdvocateAgile - Scrum
Education
Northwestern University - Kellogg School of Management
Business Marketing Strategy , Marketing Management, General
Universidad Ricardo Palma
Bachelor of Arts - BA, Economics and Business Administration
Darla Moore School of Business at the University of South Carolina
Master of Business Administration - MBA, Marketing
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