Carlos Cortez
Marketing Director | Sponsorship Marketing, Activation, and Analytics
- Role
- Marketing Director, Global Sponsorships & Activations at Stanley Black & Decker, Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Carlos Cortez
Global marketing & sponsorship strategy leader with 15+ years building high-impact partnerships across NASCAR, Formula 1, golf, football, baseball, professional bull riding, and other world-class sports properties. I specialize in transforming sponsorship investments into measurable commercial value through portfolio optimization, data-driven decision frameworks, and fully integrated activation plans.I’ve led teams managing multi-million dollar budgets, negotiated with top leagues and teams, and developed KPI systems that drive intelligent spend, asset utilization, and ROI transparency. Throughout my career, I’ve elevated brand relevance while enabling sales teams and business units to realize incremental revenue and brand exposure media value through targeted programs.My experience spans enterprise global brands, emerging properties, and multi-market activation — directing campaigns and experiential initiatives from mobile tours to VIP hospitality programs at marquee events like The Masters.I’m passionate about connecting brands to audiences through shared passion points, strengthening commercial outcomes, and building partnerships that create value far beyond logo placement.Core focus areas:• Sponsorship Strategy & Negotiation• Portfolio Optimization• KPI Development & ROI Measurement• Experiential & Integrated Marketing• Budget Oversight • C-Suite + Cross-Functional Leadership
Experience
Marketing Director, Global Sponsorships & Activations
Jul 2025 — Present · US
Education
University of Vermont
Digital Marketing Fundamentals Certificate, Digital Marketing
2021 — 2021
University of Utah
Bachelor of Science - BS, Marketing
1997 — 2002
Thunderbird School of Global Management
Master of Business Administration - MBA, International Business
2009 — 2011
Skills
- Project Management
- International Business
- International Development
- Product Management
- Leadership
- Sales
- Sponsorship Activation
- Marketing Research
- Marketing
- Account Management
- Business Strategy
- Marketing Strategy
- Market Research
- International Marketing
- Strategic Planning
- Strategic Consulting
- Management Consulting
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