Carlos Fernando Perez Botero
Senior Creative Director @Airbnb
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WORK HISTORY
Senior Creative Director @Airbnb
Austin, TX, US
Lead Airbnb global expansion on LATAM, US hispanic, and Canada(french). I also support global expansion on other markets across EMEA and APAC (japan).
EDUCATION
Politécnico Grancolombiano
Bachelor's degree, Marketing & Advertising
SKILLS
ABOUT CARLOS FERNANDO PEREZ BOTERO
Before the titles, agencies, and clients, there was simply the compulsion to make things that move people. That hasn\'t changed.I\'m currently Senior Creative Director at Airbnb, where I lead creative for global expansion across LATAM, US Hispanic, Canada (French), EMEA, and APAC. Before that, Global Executive Creative Director at Ogilvy, leading Samsung\'s global mobile account. And before that, Group Creative Director at Media Arts Lab — opening and running their LATAM hub for Apple. Every one of these roles required the same thing: a clear creative vision, cultural intelligence, and the ability to lead diverse teams toward work that is both distinctive and cohesive at scale.What drives my work:Creative vision with cultural fluency. From Colombia to New York to global markets across 10+ countries, I\'ve built work that\'s simple, human, and resonant, the kind that earns trust with new audiences.Executive-level brand stewardship. I\'ve partnered with C-suite and global brand leaders at Apple, Airbnb, and Samsung to set creative strategy and define what these brands mean to the world.Team building at scale. I\'ve built and led multidisciplinary creative teams, designers, writers, motion artists, UX leads and opened new offices from scratch.I understand how to incorporate AI and emerging tools to drive efficiency without sacrificing craft, and how to build the creative infrastructure a growing creative organization needs.The tools evolve. The scale grows. The impulse stays the same: find the truth, make it beautiful, and put it into the world.
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