Carlos Otero
e-Business Intelligence | Digital Marketing Strategy | Brand Development
- Role
- Head of Partners - Florida at Indigitall
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Carlos Otero
As a bilingual marketing expert, Carlos Otero brings a unique dynamic blend of creativity, strategic thinking, and analytical prowess to drive business growth. With a rich background in global corporations and industries such as Coca-Cola, Unilever, Gallup, and Euromonitor, Carlos has developed a passion for fostering collaborative environments that boost employee engagement and retention. Throughout his career, Carlos has cultivated an eclectic network of friends, colleagues, and satisfied customers at leading Fortune 500 organizations.Marketing Strategy Research & Execution • Expert in transforming market research and business intelligence into compelling brand architectures that aligns marketing efforts. Digital Marketing & SEO/SEM • Collaborates with internal teams, leadership, external partners, and agencies to develop campaigns that meet financial and growth objectives. Performance Analysis & Reporting •Simplifies complex analytics to define current and future dashboards analytical needs, organizing KPI dashboards for comprehensive reports and speaker presentations. Operations & Project Management •Support teamwork effectively and efficiently creating healthy, fun, and collaborative environments that will engage employees avoiding costly turnover and waste. Leadership and Collaboration • Educated in Gallup\'s positive psychology, strengths development and workplace engagement, Carlos enjoys promoting talent vs. tenure and making best friends while having productive fun at work. Strong project management skills and a knack for integrating tech and operations back-end software and applications.
Experience
Head of Partners - Florida
Apr 2025 — Present · Miami, FL, US
Spearhead the new business expansion efforts in Florida, representing Indigitall as a brand ambassador.• Help companies develop omnichannel corporate strategies updating digital tech utilizing AI and automated marketing tools to enhance productivity and brand loyalty.• Achieve measurable KPI\'s increase in new client acquisition and retention through innovative digital transformation initiatives.
Education
University of Nebraska-Lincoln
Master of Business Administration - MBA, Organizational Leadership
2003 — 2005
UCAB - Universidad Católica Andrés Bello
Bachelor , Biology, General
Skills
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Hispanic Marketing
- Strategy
- Consulting
- Customer Insight
- Marketing Management
- Market Analysis
- Spanish
- Management Consulting
- Customer Engagement
- Program Management
- Microsoft Office
- Strategic Planning
- Public Speaking
- Multicultural
- Customer Relationship Management (Crm)
- Team Management
- Customer Relations
- Data Analysis
- Management
- Segmentation
- Fmcg
- Qualitative & Quantitative Research Methodologies
- Consumer Insights
- Consumer Insight
- Forecasting
- Leadership Development
- Crm
- Leadership
- Salesfroce
- Product Development
- Business Development
- Latin America
- Competitive Analysis
- Market Intelligence
- Marketing Research
- Integrated Marketing
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