Carlos Oseguera

WORK HISTORY

EDUCATION

ABOUT CARLOS OSEGUERA

I am a bilingual marketing executive in major league and college sports, who drives world-class event vision, strategy, and execution that fans engage with, remember, and share. What I do is build memories and moments that enhance every touchpoint along the fan journey. Experiential leader who understands the brand voice and value, and articulates the structure, plan of execution, standards of performance, and ensures stakeholders meet them. The added value I bring to the table is that I am a strategic thinker offering particular expertise in multi-cultural marketing, with ability to speak the language and deepen cultural connections that win new audiences, keep, and grow those segments. I have expertise developing marketing programs that integrate paid, owned, and earned media strategies, leverage consumer insights, and optimize fan engagement. EXPERTISE Strategic Marketing Leadership Community Engagement Multi-Cultural | Bilingual Marketing Corporate Sponsor Activation Integrated Fan Marketing Strategy Deal Development Fan Experience & Engagement Contract Negotiations Game Day Event Management Business Development Strategic Event Execution P&L & Budget Management Digital & Traditional Marketing Project Management Social Media Marketing Change Leadership Grassroots & Guerilla Marketing Stakeholder Engagement