Carlos Oseguera
Business Partner @IPG Mediabrands
Signup · Get unlimited contacts
WORK HISTORY
Business Partner @IPG Mediabrands
Mexico City, MX
Member of the Executive Board and main responsibilities included achieving New Business goals set for all media agencies under IPG and helped lead the group to become the largest media group in LATAM according to RECMA 2021- Principal in leading the development and implementation of new media and business models for creative agencies of the group, which led to a significant increase in income through a new portfolio of media products- Co-Head of BPN (IPG Media Agency), Developed overall business plan including growth forecasts, the planning of P&L objectives, strategic talent planning, product offerings, and nurturing lasting relationships with key client stakeholders- Accountable for the execution of contracts and commercial negotiations with clients and vendors- Lead the development of “BPNAcademy”, a training program offered to IPG agencies and clients teaching concepts, trends, and tools of our media best practices.
EDUCATION
Universidad La Salle, A.C.
Bachelor's degree, International Business/Trade/Commerce
ABOUT CARLOS OSEGUERA
Over 15 years of experience leading Fortune 500 brand, media, digital, creative, and strategy teams. Passionate about developing marketing strategies that help brands achieve their objectives and create memorable experiences.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.