Carlos Morcillo
Sr Director, Affiliate Marketing @NBCUniversal Telemundo Enterprises
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WORK HISTORY
Sr Director, Affiliate Marketing @NBCUniversal Telemundo Enterprises
Responsible for developing, communicating, and executing comprehensive on-air and off-air marketing strategies and resources for more than 120 Telemundo-owned and affiliate stations across the United States.Drive the local activation of national marketing initiatives across broadcast, digital, and social platforms, while planning and implementing multi-platform campaigns that address market-specific challenges and optimize audience delivery.Lead experiential marketing efforts in affiliate markets, bringing Telemundo’s brand and programming to life at local events nationwide, creating meaningful consumer engagement and brand visibility.Manage Telemundo’s affiliate co-op program, overseeing the collection and analysis of local station cash and trade investments across radio, outdoor, digital, on-air, print, and alternative channels to ensure compliance with contractual marketing commitments.Develop and maintain innovative digital tools and services that empower affiliates to amplify network programming across their websites and social media platforms, driving engagement and tune-in.
EDUCATION
Baruch College
Bachelor of Business Administration (B.B.A.), Advertising & Marketing Communications
SKILLS
ABOUT CARLOS MORCILLO
I am a marketing professional and have worked closely with local Spanish-language broadcast television stations for more than a decade on multi-platform campaigns to brand, promote, and drive viewing to network and local programming. I am the main point of contact to more than 120 Telemundo broadcast-owned and affiliate stations in the United States for all programming and marketing-related matters. I work closely with internal Telemundo departments to develop and communicate generic and customized on-air and off-air promotional resources to local stations.I am a risk-taker and always take the initiative to start and lead a project. I am a strong believer in making progress and learning, which is why I always look back at my work to find ways to improve. I enjoy coming up with new ideas, I get the job done, and I get highly motivated when I see the final result.I graduated from Baruch College in New York City with a BBA degree in Advertising & Marketing Communications in 2012, and I am also a proud T-Howard Foundation alumnus and mentor.
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