Carlos Miguel Medina Ruvalcaba
Online Marketing Specialist - Us & Emea @Wonder Workshop
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WORK HISTORY
Online Marketing Specialist - Us & Emea @Wonder Workshop
Berlin, DE
Manage global Paid Search (Google Ads, & Amazon Advertising), PaidSocial (Facebook & Instagram) and e-Commerce (Amazon VC & Shopify) across 6 countries and 5 languages, reporting to the SVP Global Sales & Marketing• Developing global channel strategies and roadmaps• In charge of performance marketing revenue and budget forecast• Responsible for 6-digit budgets• Performing statistically significant A/B Testing on Google Ads & Facebook• Hands-on in top markets US & Germany• Collaborating with product and design teams to optimize offer and Landing Pages• Forecasting and reporting on sales, leads, and other funnels KPIs
EDUCATION
Barcelona International Management Business School
Master's degree, Marketing Online and Electronic Commerce
Universitat Autònoma de Barcelona
Master's degree, Administration and Management of Business Administration and Distribution
Tecnológico de Monterrey
Bachelor, Engineering
ABOUT CARLOS MIGUEL MEDINA RUVALCABA
Master\'s degrees: Digital Marketing and E-Commerce (BIMBS) and Business Management (UAB). Bachelor\'s degree: Industrial Engineering (ITESM)I have focused my career on planning, implementing and measuring Digital Marketing and Onsite Mktg. Strategies. I\'m very creative, I\'m always trying to think \"Out of the box\" and I also love to \"Hustle\" to reach my personal and professional goals. Primary interests:I love SEO, Social Media, Data Analysis and E-Commerce. Others: Blogging, Brand development, marketing planning and execution, innovation management, emerging technologies, new business models.
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