Carlos Madrid
Senior Product Designer @TELUS Health
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WORK HISTORY
Senior Product Designer @TELUS Health
Berlin, DE
Currently shaping the future of wellbeing at TELUS Health. I design personalized, AI-powered journeys that turn micro-actions into measurable health outcomes. My work sits at the intersection of branding, UX/UI, behavioral psychology, and habit formation, helping users build lasting routines and companies prove ROI through smart, trust-first design.I lead initiatives such as: • Designing onboarding journeys that drive activation and retention through behavior-first UX and privacy-by-design principles. • Building modular design systems and interaction patterns across app and dashboard, ensuring clarity, scalability, and accessibility. • Creating habit-forming features like streaks, nudges, and smart content recommendations, grounded in behavioral science. • Integrating social proof and community cues to boost engagement through subtle, privacy-respecting signals. • Prototyping AI-powered features like next-best-action, personalized programs, and contextual micro-interactions that anticipate user needs.
EDUCATION
Hochschule für Technik und Wirtschaft Berlin
Master's degree, Wirtschatskommunikation ( Business Communication )
Universidad José María Vargas
Lic. Diseno Grafico, diseno
Motivarte
Fotógrafo Profesional, Fotografía
SKILLS
ABOUT CARLOS MADRID
Hi, I’m Carlos, a Product Designer with 12+ years of experience crafting digital experiences that blend creativity with strategic impact.Currently shaping the future of wellbeing at TELUS Health, I design personalized, AI-powered journeys that turn micro-actions into measurable health outcomes. My work sits at the intersection of branding, UX/UI, behavioral psychology, and habit formation, helping users build lasting routines and companies prove ROI through smart, trust-first design.At TELUS Health, I lead initiatives such as: • Designing onboarding journeys that drive activation and retention through behavior-first UX and privacy-by-design principles. • Building modular design systems and interaction patterns across app and dashboard, ensuring clarity, scalability, and accessibility. • Creating habit-forming features like streaks, nudges, and smart content recommendations, grounded in behavioral science. • Integrating social proof and community cues to boost engagement through subtle, privacy-respecting signals. • Prototyping AI-powered features like next-best-action, personalized programs, and contextual micro-interactions that anticipate user needs.If you are building digital products that aim to drive bahviour change, personalize at scale, or integrate AI in meaningful ways, let\'s connect!Portfolio:
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