Carlos Lopez
Digital Marketing Specialist with a background in humanities and design .
- Role
- Digital Media Planning Associate at National Public Media
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Carlos Lopez
As a Media and Advertising Specialist, Multimedia Artist, and UI/UX Designer with over 4…
Experience
Digital Media Planning Associate
Jun 2025 — Present · Washington, DC, US
Developed customized digital media plans ranging from $20K to $2M+, aligning proposals with client goals, audience targets, and platform best practices- Managed a high-volume workflow, creating or updating 4+ media proposals per day across multiple client accounts- Pulled ad inventory availability using Megaphone and Google Ad Manager to ensure plan feasibility and accuracy- Analyzed sell-through rates to proactively recommend underutilized placements and drive better outcomes for clients- Handled rapid-turnaround revisions and campaign optimizations to avoid revenue loss and keep campaigns on track- Translated proposals into detailed Excel templates for internal and client-facing use, maintaining high attention to detail- Built foundational expertise in emerging podcast ad tech to support future-focused media planning
Education
The George Washington University
Boot Camp
2023 — 2024
Virginia Commonwealth University
Bachelor's degree
2017 — 2021
Northern Virginia Community College
Mass Communication/Media Studies
2015 — 2017
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.