Carlos Hidalgo
Brand n\' Motion Art Director | Designer | Brand strategy | Consulting
- Role
- Co-founder & Creative Director at Formato
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Carlos Hidalgo
Lead production studio partnering with contemporary analog artists to extend stories into…
Experience
Co-founder & Creative Director
Jan 2021 — Present · New York, NY, US
Led a team of 10 global designers and directors across 19 live-action,mixed-media, animation, and experiential creative production andbranding projects in 2023• Lead proposal development and client delivery, maintaining studiostandards, and built and managed studio production pipeline(Adobe/C4D/Houdini) and the Formato brand• Represented Formato at the National Association of Broadcasters (NAB)conference with Maxon, providing animation tutorial to >300 viewers• Gaming Co: Developed player pass (top feature on OpenSea), developedintegrated gaming concept of >600 combinations, and produced blockchainconference exhibit• Tech Co: Re-named, re-branded, and developed marketing website; wonGold Davies• Luxury Brand: Led mixed-media omnichannel campaign for jewelry brand,growing socials organically from 0 to ~10K with ~3% engagement rate
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