Carlos Gutierrez

About Carlos Gutierrez

I\'m a passionate ecommerce and product marketing leader with over 10 years of experience driving user acquisition, engagement, and revenue growth for CPG, consumer electronics, digital products and platforms. I\'ve had the privilege of leading sales and marketing efforts for innovative companies like Amazon, CommerceIQ and Yahoo, where I spearheaded go-to-market strategies, launched new categories and products, and crafted compelling narratives that resonated with target audiences.At CommerceIQ, I led the product marketing team and played a key role in developing Nexis, an AI-powered assistant that helps ecommerce businesses make smarter decisions. At Yahoo Finance, I spearheaded the GTM strategy for the platform\'s relaunch, collaborating with cross-functional teams to drive user adoption and engagement. At Amazon, I launched consumer electronics categories in Mexico (new Amazon market), leading and executing the categories growth strategy. I\'m also proud of my work developing ecommerce capabilities and marketing programs for RB, a global consumer goods company.My core competencies include category management, channel management (sales), product marketing, positioning and messaging, market research, product development, go-to-market strategy, product adoption, growth marketing, ecommerce, channel marketing, customer insights, competitive analysis, and storytelling. I\'m a data-driven and results-oriented leader with a passion for building user-centric products and experiences.I hold an MBA from NYU Stern and a master\'s degree from EGADE Business School. I\'m also certified in Product Management, Shopper Marketing & Category Development, and AdWords.

Experience

1. Head of Ecommerce Us

   Essity

   May 2025 — Present · Charlotte, NC, US

   I define, drive and implement the ecommerce strategy & plans for the US region, ensuring profitable growth and best-in-class execution. I supervise assortment, promotion, pricing, content, category management activities for the ecommerce channel in the region and manages & develops local ecommerce team members.

Education

• EGADE Business School

  Master's degree, Marketing, TradeMarketing, Branding

• NYU Stern School of Business

  Master of Business Administration - MBA, Strategy, Digital Marketing, Product Mangement

Skills

• Sales Plan
• Marketing Research
• Vendor Management
• Sql
• Strategic Planning
• Leadership
• Account Management
• Digital Media
• Pricing
• Sales Channel Development
• Market Research
• Global E-Commerce
• Business Analysis
• Analytics
• Channel Account Management
• Business Strategy
• Shopper Marketing
• Javascript
• Amazon Marketing Services
• Multi-Channel Retail
• Analysis
• Market Planning
• Competitive Analysis
• Start-Ups
• Customer Insight
• Channel Sales
• Strategy
• E-Commerce
• Retail Category Management
• Trade Marketing
• Consumer Products
• Brand Management
• Marketing Strategy
• Sales Management
• Marketing
• Business Development
• Digital Marketing
• Google Adwords
• Fast-Moving Consumer Goods (Fmcg)
• Microsoft Office