Carlos Fourzan

About Carlos Fourzan

I help revenue leaders and sales teams bridge the gap between strategy and execution, especially in markets where change is happening faster than playbooks can keep up.Over the past two decades, I’ve led media and sales organizations through growth, disruption, and reinvention, driving results by aligning people, process, and technology around one goal: sustainable revenue growth.My work today sits at the intersection of:* Revenue leadership & sales enablement* Integrated media and B2B growth strategy* Practical application of AI in sales (not hype; execution)I’m especially focused on helping teams:* Move beyond product-led selling into outcome-driven conversations* Use AI to scale relevance without losing the human connection* Build systems that support sellers, not overwhelm themI believe clarity beats complexity, consistency beats intensity, and strategy only matters if it shows up in daily behavior.If you care about revenue, relevance, and building teams that can actually execute; let’s connect.

Experience

1. SVP Integrated Marketing Solutions

   Entravision US Media

   May 2014 — Present · Albuquerque, NM, US

   Lead multi-market sales and revenue operations with responsibility for strategy, growth, and execution across traditional and digital platforms.Key contributions include:Drove consistent revenue growth by modernizing sales strategy and product mix across linear, digital, and emerging channelsBuilt and coached sales leaders and teams to shift from transactional selling to consultative, outcome-driven engagementIntroduced AI-supported workflows to improve prospecting, opportunity focus, and seller efficiencyAligned marketing, sales, and operations around clearer KPIs, accountability, and execution rhythmResult: Stronger sales discipline, higher-quality conversations, and improved revenue predictability in competitive markets.

Education

• The University of Texas at El Paso

  Bachelor of Business Administration, Computer Information System

  2001 — 2006

Skills

• Advertising Sales
• Social Media Marketing
• Integrated Marketing
• New Media
• Digital Media
• Television
• Online Advertising
• Outdoor Advertising
• Broadcast Television
• Management
• Sales Management
• Event Planning
• Radio
• Radio Promotions
• New Business Development
• Media Planning
• Marketing Communications
• Facebook
• Broadcast
• Business Development
• Digital Marketing
• Radio Broadcasting
• Broadcasting
• Media Buying
• Advertising
• Sales
• Marketing
• Account Management
• Strategy