Carlos Cruz
Emea Fall Protection @ProDriven Global Brands
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WORK HISTORY
Emea Fall Protection @ProDriven Global Brands
Munich, DE
ProDriven Global Brands is a privately owned, fully integrated, global manufacturer and distributor of access products, storage systems, fall protection and light duty construction equipment. The Company has a history of acquiring adjacent brands/businesses and has been growing, year over year. In recent years WernerCo has also started expanding by acquisition outside of the U.S, particularly in Europe: France (CDH), UK (Abru, Youngman), and most recently in Germany (Zarges). The portfolio of industry leading brands includes Werner, KNAACK®, WEATHER GUARD®, BETTER BUILT®, Youngman®, BoSS®, Centaure, Duarib, Abru, Haemmerlin, Bailey and Zarges. With over employees on four continents, WernerCo has a global manufacturing footprint with 14 sites including warehousing, sales, distribution and office facilities in the U.S, Australia, Canada, China, France, Hungary, Mexico, Philippines, Vietnam, Germany, and the United Kingdom.
EDUCATION
Universidad de Sevilla
MSc, Industrial Management Engineering and Business Management
ESADE Business School
Executive Master
Universidad de Sevilla
BSc, Industrial Engineering.
Universidad de Sevilla
Master of Occupational Risk Prevention
Universidad Nacional de Educación a Distancia - U.N.E.D.
Bachelor's degree
SKILLS
ABOUT CARLOS CRUZ
Natural leader with an innovative mindset and results-driven approach, focused on helping people exceed expectations and drive transformation. I’ve held diverse roles in business and product management, technical sales, marketing, and engineering — mostly within safety, occupational health, and risk prevention. Currently, I lead the Fall Protection Strategic Business Unit in EMEA at ProDriven Global Brands (WernerCo), under the Zarges brand. Previously, I spent a decade at Iturri, the European leader in PPE and technical garments, where I led the Fall Protection and Automotive Business Units, managed multi-million-euro portfolios, and built high-performing teams. In Germany, I established Iturri’s innovation hub and collaborated with the Fraunhofer Institute to shape the company’s innovation strategy.+49••••••••55 | c••••••••@zarges.de
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