Carlos Bermudez-Khan
E-commerce @ TikTok. Ex-Amazon & Hipcamp
- Role
- Senior Category Manager - Outdoors at TikTok
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Carlos Bermudez-Khan
After more than a decade leading growth, partnerships, and strategic initiatives at…
Experience
Senior Category Manager - Outdoors
Oct 2023 — Present · Seattle, WA, US
As an early team member at TikTok Shop U.S, I have led strategy, growth, and seller enablement for the Camping & Hiking, Exercise & Fitness, and Leisure & Outdoor Recreation categories. I have collaborated cross-functionally with Product, Marketing, Operations, and Business Development to accelerate adoption of TikTok’s native commerce ecosystem and deliver GMV impact at scale.Category Growth and Revenue Impact:Owned end-to-end strategy and execution for the Camping & Hiking category, scaling GMV from $1.3M to $5.04M in 2024 (+96.6% over goal). Focused on optimizing seasonal demand, trend-based assortment, and seller enablement frameworks to drive topline growth.Content and Affiliate Video Enablement:Drove a +29% YoY increase in affiliate short video output by developing strategic creator partnerships, refining commission models, and launching scalable Shoppable Video Trainings to improve daily content velocity across key sellers.Advertising Strategy and Program Execution:Led the high-priority Q4 Home - Shop Ads High GMV Acceleration Program, resulting in a +201% PoP increase in ad spend across priority sellers. Created customized ad performance roadmaps to improve ROI and seller participation in paid strategies.Cross-Functional Collaboration and System Innovation:Developed a seller prioritization matrix to improve targeting and internal alignment on resource allocation. Partnered with Product and Ops to optimize TikTok Affiliate Program (TAP), increasing creator-matching efficiency by +500%.Campaign Incubation and Inclusive Brand Leadership:Pitched and incubated TikTok Shop’s first-ever Pride Campaign, securing stakeholder buy-in and leading early-stage development prior to cross-functional handoff. The campaign generated $40M in GMV and established a new inclusive commerce blueprint for future brand activations.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.