Carlos Bermudez
Sr VP Regional Commerce Lead @Publicis Groupe
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WORK HISTORY
Sr VP Regional Commerce Lead @Publicis Groupe
Miami, FL, US
Spearhead global commerce initiatives for leading CPG brands, launching strategies across LATAM and scaling them to Asia, Arabia, and Singapore, seamlessly integrating regional execution with global account strategy.• Drive innovation by creating go-to-market strategies and AI-powered analytics solutions adopted across multiple global divisions, supporting over 100 multinational clients.
EDUCATION
Universidad Metropolitana (VE)
Systems Engineer w/ Business Minor, ENGINEERING
SKILLS
ABOUT CARLOS BERMUDEZ
Senior ecommerce and digital commerce executive with 20+ years driving omnichannel growth and commercial performance for global consumer brands across the Americas. I specialize in operating at the intersection of brand strategy and shared services organizations — serving as the brand’s ecommerce voice within center-of-excellence models, translating commercial priorities into actionable roadmaps that deliver against revenue, conversion, and growth targets.At Publicis Groupe, I lead ecommerce and retail media strategy for tier-one global consumer portfolios across Latin America, generating ~$30M in direct revenue and $300M+ in annual billings impact. My background spans AI-driven personalization, identity-based performance marketing, advanced ad-tech (DMP, DSP, SSP), and multi-million dollar P&L management in highly matrixed, multi-market environments.Fluent in English, Spanish, and Portuguese.
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