Carlos A. Ariza

About Carlos A. Ariza

A fearless marketing executive with 20+ years of rolling up his sleeves and architecting standout integrated marketing for powerhouse brands like Nvidia, Intuit, Ford, Honda, Nestlé, and Dole Foods. Carlos doesn’t just show up, he brings the blueprint, the team, the tools, and the results. He’s led over $1B in marketing and advertising investments across B2B/B2C, tech, auto, CPG, pharma, retail, sports, finance, media, government, and nonprofits, setting him apart with an expansive level of experience.WHAT HE BRINGS TO THE TABLEGrowth Accelerator: Scaled agency groups from independents to IPG holding companies, driving growth through M & As and unlocking new revenue.Strategic Navigator: Carlos thrives in complexity. He leads strategy across local, national, and global markets, paid, earned, and owned. His thinking is rooted in people: audience-first, culturally tuned, insight-led, and always authentic.Full-stack Fluent: From research and creative comms to omnichannel media and analytics, Carlos connects the dots. He knows the tools, speaks the languages (yes, even AI), and builds ecosystems that drive results.Martech Mastermind: Custom Martech stacks? Check. Digital transformation roadmaps? Done. He doesn’t just adopt platforms, he engineers solutions to fit business needs.TOOLKIT (AKA HIS PLAYGROUND)Research: MRI/Simmons, Mintel, Kantar, Nielsen, Claritas, Comscore, Epsilon, GIS, & SEO: Google & Microsoft CertifiedSocial: Meta, LinkedIn, TikTok, X, Snap, Reddit, SproutSocialData: GA, Adobe, Looker, Tableau, Snowflake, BigQuery, AWS, SQLProgrammatic: Tealium, TradeDesk, LiveRamp, Xandr, CDPs, DSPs, DMPs, SSPsAdOps: Google CM, GTM, Adobe Launch, Flashtalking, Conversion APIsABM & Affiliate: 6Sense, D&B, RakutenPM Tools: Jira, Asana, Basecamp, Monday, ClickUpeComm: Shopify, Amazon, Google Merchant Center, Meta CommerceWHAT SETS HIM APARTChange-Maker, Not Order-Taker: Carlos challenges the status quo with a bold POV and the courage to say what others won’t.Connector of Chaos: He brings clarity to complexity, stitching together teams, platforms, and goals into cohesive, actionable strategy.Cultural Listener: He doesn’t market to people, he markets with them. He respects nuance, context, and culture to build messaging that resonates.Mentor & Builder: Carlos lifts others as he climbs. He grows teams, builds practices, and fosters curiosity and ownership.BOTTOM LINECarlos doesn’t do the expected. He leads with vision, pushes boundaries, and builds marketing that moves people to feel and act.

Experience

1. Managing Director, U s Integrated Marketing

   LLYC

   Aug 2025 — Present · Los Angeles, CA, US

Education

• California State University, Monterey Bay

  Business Administration, Management and Operations

• California State University-Long Beach - College of Business

  Marketing and Advertising

  2000 — 2004

Skills

• Media Planning
• Marketing Strategy
• Social Media
• Budget Management
• Analytics
• Viral Marketing
• Media Strategy
• Comscore
• Media Buying
• SEO
• Crm Integration
• Mobile Devices
• Competitive Analysis
• Cinema
• Client Services
• Brand Development
• Interactive Marketing
• Email Marketing
• Interactive Advertising
• Motorsports Marketing
• Strategic Planning
• Mobile Marketing
• Doubleclick
• Creative Strategy
• Cpg Industry
• Web Analytics
• Facebook
• Integrated Marketing
• Retail
• B2b
• Direct Marketing
• Digital Strategy
• Consumer Behaviour
• Social Media Marketing
• Digital Media
• Promotions
• Predictive Analytics
• Digital Marketing
• Programmatic Digital Strategy
• Sem