Carlos Alves

About Carlos Alves

I am passionate about business, analytics and strategies but above all, my passion lies in the entire spectrum of understanding cultures and crafting relevant journeys to the end consumer/sport fans. Over the past two decades, I’ve had the privilege and honor of building, developing, and leading commercial and brand teams for elite global brands. These teams have been instrumental in delivering world-class business results through projects and events including 4 Olympic Games (London 2012, Rio 2016, Tokyo 2020 and Paris 2024), 2 FIFA World Cups (WC 2010 and 2014), and 4 FIBA World Cups ( WC 2018, 2019, 2022, and 2023).Undoubtedly, I do my best work for brands who forge and foster a deep emotional connection with their consumers/fans, who take a bold cultural and social stance, who do rather than say, and who contribute to society in a positive and measurable way.

Experience

1. CEO Americas

   Fiba

   Jul 2017 — Present · Miami, FL, US

   Key areas of responsibility includes: Strategy development, brand management, operations, digital and media rights, sponsorships management, gaming, public affairs, fundraising, broadcast/streaming production, governmental and International Olympic Committee (IOC) relations, reputation management, crisis management, and stakeholder relationships management (e.g. Athletes, Fans, Coaches, Referees, National Federations (NFs), National Governing Bodies (NGBs).Responsible for FIBA’s overall strategic development and operations in the Americas region.Lead & manage 43 NFs and NGBs across the Americas zoneCreate and implement all aspects of a new operational restructuring plan for FIBA Americas officeSourced and hired twenty new employees to fulfill the new organizational structure for the Americas officeCreate and implement the BASKETBALL CHAMPIONS CLUB LEAGUE and the first ESPORTS league for FIBA in the AmericasLead and implement the basketball strategy and operations for the TOKYO & PARIS Olympics 2020/2024 through its Olympic Qualifying Tournaments.Work with FIBA HQ (Mies, Switzerland) to define and adapt global strategies/initiatives into Americas with a view to develop and promote the game of basketball within 43 NFs across the Americas zoneLead and direct National Teams, Clubs and grassroots programs in regional/continental and global competitions Lead the implementation of FIBA World Cups 2019/2023 in China and Philippines/Indonesia/Japan, respectively and its six (6) qualifying stages in the Americas. Serve as a key member of of FIBA Global Central Board of Directors, Global Executive Committee, and Global Management Committee. Reports directly to the Americas Zone Board of Directors & Zone Executive Committee.

Education

• The London School of Economics and Political Science (LSE)

  Master's degree, Marketing

  2004 — 2005

• Brigham Young University–Hawaii

  BS, Business Management

  1994 — 1998

Skills

• Social Media Marketing
• Creative Conception
• Marketing
• Customer Insight
• Management
• Retail
• Digital Strategy
• Marketing Communications
• Brand Development
• Segmentation
• Digital Marketing
• Advertising
• Web Analytics
• Integrated Marketing
• Strategy
• Creative Strategy
• Brand Management
• Marketing Strategy
• Online Advertising
• Marketing Management