Carlos Wyatt

About Carlos Wyatt

I’m a results-oriented Growth Marketing Manager at Microsoft with 8+ years of experience scaling B2B marketing programs across digital channels. My expertise lies in building full-funnel growth strategies that drive acquisition, conversion, and retention for enterprise SaaS products.At Microsoft, I lead multi-channel campaigns and growth initiatives for Azure’s mid-market segment — generating pipeline, increasing user activation, and improving customer lifetime value through performance marketing and data-driven experimentation.I combine creative problem-solving with analytical rigor, working cross-functionally with product, sales, and analytics to find high-leverage growth opportunities. Specialties: Demand Generation | Paid Media | ABM | CRO | Lifecycle Marketing Tools: HubSpot, Marketo, Salesforce, Google Ads, LinkedIn Ads, Looker, Power BI Mantra: Test. Learn. Scale.Let’s connect if you’re passionate about growth, storytelling through data, or scaling enterprise marketing engines!

Experience

1. Growth Marketing Manager

   Microsoft

   Jan 2023 — Present

   Drove a 38% YoY increase in SQL Database sign-ups through data-driven paid campaigns and nurture flowsBuilt and executed global B2B acquisition campaigns across paid search, LinkedIn, programmatic, and YouTubeDeveloped an account-based marketing (ABM) playbook that improved lead-to-opportunity conversion by 23%Created segmentation strategies and personalized email workflows, resulting in a 27% increase in MQL qualityPartnered with product marketing and analytics to A/B test creative, landing pages, and funnel sequences

Education

• Creighton University

  Bachelor of Business Administration - BBA

  2016 — 2020