Carlos Ulibarri
Regional Communications Director Latam Hub @Edelman
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WORK HISTORY
Regional Communications Director Latam Hub @Edelman
Mexico City, MX
Lead the Latin American communications hub for Meta, Nissan, Starbucks, and The Coca-Cola Company, among other major clients, overseeing the alignment of brand, corporate, and public affairs messaging across several markets.* Design and implement integrated communications strategies that support market expansion, reinforce trust, and mitigate reputational risk in a highly visible, consumer-facing sector.* Manage a multidisciplinary team of communication experts delivering proactive media engagement, executive visibility, stakeholder outreach, and crisis readiness.* Partner with senior regional leadership to ensure communication efforts are consistent with business priorities and regulatory realities.
EDUCATION
Turun yliopisto - University of Turku
Master's degree, Economics and Sociology
Universidad Iberoamericana, Ciudad de México
B.A. in History (Major in International Relations), Humanities/Humanistic Studies
ABOUT CARLOS ULIBARRI
With over 15 years of experience at the intersection of corporate communications, public policy, and crisis management, I help brands, companies and organizations in highly regulated industries strengthen their reputation, manage risk, and align their communications with business strategy.I’ve been the lead communication, crisis, and public affairs consultant for some of the world\'s biggest companies in the world — including Coca-Cola, Nissan, Starbucks, and Didi across Latam, as well as Federal and State governments in Mexico— supporting business objectives while building trust with key audiences: consumers, policymakers, regulators, media, and civil society.My approach blends data-driven insights, narrative development, and strategic influence, enabling organizations to communicate with clarity, respond effectively in moments of pressure, and position themselves for long-term, sustainable impact.
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