Carlos Sedas

Managing Director @Marchon Eyewear

Ciudad de Mexico, MX

Reporting to the President of the Americas with 6 direct reports on a team of 60+ employees, spearheaded 8 new initiatives within various departments including sales, supply chain, marketing and inventory control. Oversee daily operations, while working closely with the leadership team, to develop and implement plans and procedures to ensure maximum efficiency and productivity, achieving necessary company goals. • Develop and manage distribution channels on targeted markets with focus on brand building, growth and profitability; obtained 5% and 3% CAGR in sales and EBITDA.• Ensure accurate inventory management and on-time deliveries in a cost-efficient manner; restructured supply chain process, resulting in 40% reduction in inventory.• Implemented changes in brand merchandising, employee training processes and board analysis resulting in an increase of 18% retail sales within customers points of sales.• Effectively convey to distributor partners all marketing changes and innovations as brand evolves; revamped company PR which translated to over USD in press clippings advertising of company brands. • Develop strategic partnerships and open new channels of distribution and sales; built progressive relationships with Licensor’s teams, leading to USD in new sales.

University of Warwick

Master of Science (MSc)

Universidad Nacional Autónoma de México

Bachelor of Science (BSc)