Carlos Ricardo

About Carlos Ricardo

I have built a marketing career in purpose-driven companies I admire: Colgate-Palmolive, J&J, PepsiCo, Mondelez, BBVA and HP. My career started in consumer marketing in Brazil, I was relocated to the U.S. and led regional marketing teams in Latin America in the dynamic soft drink industry, worked in Spain for a global bank and I have been in California for the past 6 years working on the global marketing team in one Silicon Valley’s most iconic tech companies. I see myself as a left-brained right-brained businessperson, who values the power of data and insights, as well as the power of storytelling and creativity to build brands that drive business growth and connect at an emotional level.My area of focus in the past years has been marketing transformation. I led global marketing during BBVA’s digital transformation from a traditional retail bank to an online/mobile financial powerhouse and in the past years I have been leading a marketing transformation in the area of content. From creating digital experiences that drive direct sales, to producing etail assets for new product introductions, to building an in-house production studio leveraging AI to revolutionize how the company creates, produces and localizes content. These are new fascinating capabilities that are at the core of the future of marketing. Being an immigrant and having built a global career, I thrive from engaging with people from around the world and learning from the richness of their experiences. I believe that being sensitive to different cultural nuances and behaviors makes you a better marketer. From building high-performing teams, to promoting new capabilities, to coaching and mentoring, people are at the center of the way I approach work.

Experience

1. Board Advisor

   Peralta Creatives

   Sep 2024 — Present · San Francisco Bay, BR

   As a seasoned Marketing Executive with an understanding of MarTech and emerging AI-driven content creation tools, I help our agency clients unlock growth by combining marketing strategy, strong brand storytelling with technology. I advise brands on how to integrate the right technologies to build dynamic marketing/advertising campaigns and content at scale with lower cost and greater levels of personalization.

Education

• FURB - Universidade de Blumenau

  Bachelor of Sciences (B.S.), Business Administration

Skills

• Categorization
• Brand Development
• Segmentation
• Pricing
• Global Marketing
• Customer Insight
• Flavors
• Business Strategy
• Trade Marketing
• Consumer Products
• Sponsorship
• Market Research
• Advertising
• Management
• Strategic Communications
• Shopper Marketing
• Entrepreneurship
• Food
• Competitive Analysis
• Start-Ups
• Brand Architecture
• Strategic Planning
• P&L Management
• Negotiation
• Marketing Management
• Product Innovation
• Team Leadership
• Strategy
• Fmcg
• Marketing
• Product Development
• Blogging
• Digital Marketing
• Relationship Marketing
• Brand Equity
• Strategic Thinking
• Integrated Marketing
• New Business Development
• Market Planning
• Leadership