Carlos Martinez
Nike Brand Marketing - Leagues, Athletes, and Grassroots
- Role
- Brand Marketing - Leagues, Athletes, and Grassroots at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Carlos Martinez
As a kid I spent my childhood practicing fade-aways like Kobe, counting down the last few seconds to make game-winning shots. Today, I spend my time at the sports mecca of the world as a Brand Marketer on our North America Leagues & Grassroots team, trying to inspire the next generation of athletes* across football and baseball, through our NFL and MLB partnerships. I have agency experience in Brand Marketing, across MLB, NBA, and NFL ranging from sponsorship strategy to authentically connecting brands to their consumers through influencers, and social & digital amplification. I have been at the forefront of operations for the leading Quarterback academy in the country including directing player operations, coordinating media inquiries, documentary productions with companies such as ESPN, Sports Illustrated, HBO, and more. In addition to my experience in sports business, I have a financial background in consulting and financial management. My passion for sports, both as a spectator and former collegiate football player, have shaped who I am today: a tireless worker, great teammate, and top performer under pressure. I love to listen – not only to what\'s being said, but to what is not being said.Specialties:Brand Marketing, Corporate Sponsorship, Data Analytics, Research, Operations Management, Team-building, and Multitasking
Experience
Brand Marketing - Leagues, Athletes, and Grassroots
Sep 2021 — Present · Beaverton, OR, US
Education
University of San Diego
Bachelor of Arts (B.A.)
2009 — 2013
San Diego State University-California State University
Master of Business Administration (M.B.A.)
2016 — 2017
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