Carlos Manzanero

About Carlos Manzanero

As a Texas Licensed Public Adjuster, Claims Consultant, and Trainer, I specialize in helping contractors navigate the complexities of the insurance claims process. My mission is to empower professionals in the storm damage restoration industry with the knowledge, tools, and strategies they need to maximize insurance payouts and grow their businesses. With over 10 of experience in the insurance industry, I’ve honed my expertise in areas like Xactimate, documentation, and claims management, ensuring my clients and trainees are always a step ahead. Whether through one-on-one consulting, group coaching, or comprehensive training programs, my goal is to create a community of skilled professionals who are equipped to succeed in a challenging and ever-evolving industry.

Experience

1. Owner Project Manager

   Ryft Creative

   Jan 2015 — Present

   Driving Digital Transformation and Project SuccessAt Ryft Creative, I combine my project management expertise with a deep understanding of digital marketing and automation to drive successful outcomes for my clients. My role involves managing complex projects from initiation to completion, ensuring that all objectives are met and that clients receive the highest level of service.Key Responsibilities- Oversee the entire project lifecycle, from stakeholder engagement and goal definition to execution and delivery, ensuring alignment and satisfaction at every stage- Develop and implement digital automation systems that enhance client acquisition and retention, optimizing workflows and improving overall efficiency- Lead the creation and execution of targeted digital marketing campaigns, utilizing CRM strategies to maximize client engagement and conversion rates.Integrate cutting-edge technology solutions to streamline data management, reducing errors and increasing accuracy in client reporting-Provide hands-on training and mentorship to team members, fostering a culture of continuous learning and improvement.Achievements- Increased client acquisition and retention rates by implementing innovative CRM and email marketing strategies, leading to sustained business growth- Successfully delivered numerous high-impact projects on time and within budget, consistently receiving positive feedback from clients.

Education

• Lone Star College

  BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

  2009 — 2011